Micro marketing is a relentless, never ending, focussed campaign promoting a business in the market place. It evolves using unorthodox methods to create potential new customers for a business. Abacus Accounting actively engages in micro marketing and encourages its clients to do likewise. Micro marketing involves the continuous promotion of the service and product offerings of a business to the market place.
Micro Marketing focuses innovative activities to promote a business in its marketplace such as:
- Sniper marketing
- Established contacts marketing
- Back door marketing
- Direct marketing
- Alliance marketing
- Piggy back marketing
- Mentor marketing
- Media marketing
- Brochure marketing
- Web marketing
- Acquisition marketing
- Marketing KPI
Marketing should not be confused with selling. Marketing is concerned with increasing awareness of the products and services your business offers to potential customers. Selling is convincing potential customers to buy products or services from your business.
Every business needs to engage in both marketing and selling. If marketing is done correctly it can make the selling process that much easier.
Micro marketing is a cost effective method of obtaining and retaining customers. The aspect of customer retention is often overlooked by businesses and it is imperative that it is incorporated in the marketing strategy of your business.
One aspect of micro marketing that Abacus Accounting offers its clients is our referral service. We refer our clients businesses to our client base. We have clients offering all kinds of products and services that may be of use to our client base.
Micro marketing seeks low cost strategies to promote our clients product offering in their chosen marketplace. Accounts Direct offers advice on marketing options available and will assist clients to document a marketing plan.
Abacus Accounting places considerable emphasises on micro marketing for its clients as it is a proven strategy to generate a continuous stream of new customers who in turn generate sales income.
If you would like to meet for a free no obligation discussion concerning micro marketing for your business please contact us at your earliest convenience.
Email: info@abacusaccountingservices.ie | Phone: 01 – 811 95 04 | Mobile: 087 – 638 76 43
Address: Abacus House, Blanchardstown Village , Dublin 15
